So if you don’t know already, the NIU Convocation Center will play host to the Barb City BrewFest on March 25.
Alessandro Vazquez is the owner of Brew Avenue Events, the company putting on the event. I decided to get in touch with him and ask him a few pre-event questions about putting on a beer festival in a town that doesn’t have much in the way of craft beer.
What About BrewFest?
He got his start in the beer festival scene after going to one and seeing all the different ways he could host and improve on the beer festival experience. He found his way to NIU’s Convocation Center by way of attending a concert there.
“DeKalb is very unique, and has been a different experience from any of our other festivals. Working with a venue like the NIU Convocation Center is new for us, as many events take place in the summer and outdoors. But we thought that a Winter craft beer festival, indoors at the NIUCC, would be a big hit.”
His Future Forecast.
He thinks craft beer will continue to grow in popularity and beer festivals will need to continue to push the limits and explore new styles and techniques.
He expects upwards of a few hundred people so far and is still pushing promotion for the event. You can get tickets on TicketMaster and he tries to release new $5-off promos every so often.
You can also expect great coverage of this event because your favorite beer writer will be there! I hope to see you at it and until next time, cheers!